When it comes to marketing, direct mail is an excellent medium to use. In fact, a recent study by the U.S. Postal Service found that 53% of Americans read their mail versus only 21% scanning. This statistic highlights one of the primary advantages of direct mail: people are more likely to engage with and read direct mail than other marketing mediums. Here are some additional direct mail marketing advantages. Listed below are just a few.
Because it's tangible, direct mail has a higher degree of credibility for consumers than online ads. Today's customers are wary of scams and prefer to buy from a reputable business with a physical address. Direct mail also lends legitimacy to a brand and builds brand recognition. To take full advantage of direct mail marketing, make sure to utilize consistent logos and colors across all of your marketing materials. Even the simplest of campaigns can generate significant ROI.
One of the cheapest direct mail marketing techniques is direct mail postcards. These are available in all sizes and can be used for a variety of purposes, such as appointment reminders, thank you notes, coupons, or promotions. These are simple and effective, so they're an excellent choice for a low-budget marketing strategy. Direct mail catalogs, on the other hand, are multi-page booklets that provide information about a product. However, the cost of mailing an envelope is higher than that of direct mail postcards.
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