When choosing a direct mail service provider, many factors should be considered, such as how much experience they have with mailings. Experience is important in this industry, as it helps you decide which company will be best for your campaign. Additionally, you should consider whether you have in-house staff and equipment to conduct the mailings. Ultimately, you want to make sure you get the most bang for your buck when choosing a direct mail service provider.
Some direct mail service providers only assist with certain aspects of the mailing process, such as sourcing data and printing. This new breed of automated direct mail services gives you full control over the end result, but not much hands-on help. Full-service direct mail providers are fully invested in your success. Whether your business is a small business or a large corporation, you'll want to find a direct mail service provider that can handle all aspects of the process, from start to finish.
Your direct mail service provider should be able to test the effectiveness of your marketing efforts. They will be able to offer you statistically valid testing to determine which mailers performed better. Some providers will even offer testing services to see if different layouts and offers can help your business's response rate. It's important to understand the return on investment, as it represents the difference between the cost of the project and the amount of gain the campaign has generated.
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